A company comprised of Apple and Google designers and engineers has created a system that might restore our relationship to personal photos. When Lyve contacted me and explained that their system collects all your photos from all your devices, organizes them, and lets you look at them and search them, it made me think.

Long ago, you used to drop your roll of film at the drugstore, and come back in an hour to get the prints (two sets!). You'd bring 'em home and look at them with the family, maybe give out a couple copies to relatives, put a few in an album, and one or two in a little frame on a shelf in the kitchen. But they'd be around, the rest of the photos, and sure, you might never pull them out of the shoebox from back of the closet, but you could, and you did, sometimes. And when you did, you'd get lost for a while, going back in time, looking at the prints.

Now, you take some snaps with your phone, send some MMS, receive some MMS, grab some pics off Facebook, your lady takes some pictures with her phone, your aunt is always posting Instagrams. There's pictures on Facebook, Instagram, iPhoto, Flickr, your phone, your kid's phone, your computer, your mom's computer, and they're always available...and they're scattered, in time and space and not really anywhere after all.

Ok, so that's long, but the Lyve Home stands a chance of mixing the best of both those worlds, and giving you more useful access to your photos.

So I thought it'd be good to help them launch it.

Client: Lyve Minds, Inc. Agency: NSG/Swat ...and the best crew ever.