Cotton + White Seamless + Oxygen + Gasoline + Heat + 30' Ceiling + Fast Shutter + High Speed Sync =
The flames from the triple shirt setup touched the ceiling thirty feet up.
I can be real dogmatic, in my work, when I'm trying to get to the expression of some grand or clever idea. And that's, you know, useful. At the same time, I always seem to have some line on something more abstract, more open-ended and maybe just pretty. Which, pretty is important too.
In advertising, there's pressure to make efficient photographs, with an instantaneous message, that will sell a product. And so, in an advertising photographer, there's an inclination, maybe a habit, to avoid spending effort toward something that seems mushy, compared to the hard glitter of an ad photo.
Of course, there is great advertising that uses art without a point, or even art that doesn't have anything to do with the product. It's not axiomatic. Just a current that babbles along.
Thirty Inch Pearl Strand with Diamond-crusted Clasp
And with this, I think I've exhausted the Wells Fargo corporate archive. Until they ask me to shoot more of their stuff. I imagine it would be rather difficult to create a walking mascot for First Interstate Bank. Or the seventh one, I guess.
Emily Polar. No pun intended.
Yours, truly.
One more from the Wells Fargo corporate archive.
