Eye Candy vs. Big Ideas

I can be real dogmatic, in my work, when I'm trying to get to the expression of some grand or clever idea. And that's, you know, useful. At the same time, I always seem to have some line on something more abstract, more open-ended and maybe just pretty. Which, pretty is important too.

In advertising, there's pressure to make efficient photographs, with an instantaneous message, that will sell a product. And so, in an advertising photographer, there's an inclination, maybe a habit, to avoid spending effort toward something that seems mushy, compared to the hard glitter of an ad photo.

Of course, there is great advertising that uses art without a point, or even art that doesn't have anything to do with the product. It's not axiomatic. Just a current that babbles along.