Matchbox Promo

Late last year, when it came time to let people know about the APA SF Something Personal Exhibition, I wanted to do something different.

I acquired white matches in white matchboxes from the internet.

Printed my flame image...

and information on a sleeve, and glued the sleeve over each matchbox.

I ordered custom stamps with an additional flames image of mine, and put all of them together in a white bubble wrap mailer.

Each of the 35 matchboxes included a link to my website, where the recipient can download an invitation, view the series, read all my blog entries on the project, and more.

Everybody at the show who had received one, mentioned they loved the matchbox, and in followup calls to those who couldn't make it, they often had the matchbox on their desk or in a pocket.