I recently got a call from an editor at Oprah.com. We'd been talking for more than a year and she'd found a project for us to work on. The article was about health mistakes women make more than men, and I thought to myself, "Mistakes? Perfect!".
She described the article in more detail, and I picked up on the "supposed to do" part of each section, but was much more interested in the "not supposed to do" part, so, after we talked about it, that's what I shot.
As always, I'm more drawn to the anti-examples, and the cautionary tales. The photo editor did a good job picking me for this project. If I do say so myself.