Something New

I shot another set of shopping bags for a really cool little agency, Wayfinder, for their client, Arden Fair Mall, recently. I took some time to play around with them, afterward. Shopping bags serve well as a stand-in for the entire brand - they're sort of viral ads, in and of themselves, but they lack any of the implications that an actual ad from the company would have. They're mostly the logo, but they're more physical than just the logo would be.

And I have a sort of tenuous relationship to the brands.

So, lately I've been frustrated with the complexity and duration of my tests, and having been inspired by several "picture a day" type efforts on Behance, I'm simplifying and trying new approaches.

These went in my book for the APA Portfolio Review this week, and they were really well-received.