WIP.CRACKER

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Is it contest season already?

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I worked with Art Director Adam Weisman, on a project for his portfolio. When he told me about his idea, I jumped at the chance to make some pictures about nothing. Well, space, really.

I like working with Adam a lot. He has a lot of energy, concise ideas, and he's really dedicated to faithful execution of them. We bounced some refinements off each other, and came up with a plan that included locations, props, and models. We shot these three images over two days, in the studio and on location.

It's interesting to start out talking about an idea, and to watch it to take shape as the project moves. Sometimes things that seem important early on wind up being trivial; for example, initially I thought we'd have to do the harvest shot in an orchard, because I was afraid the "harvest" idea wouldn't come through. As it turns out, it comes through fine with just a backyard lemon tree. On the other hand, we both thought from the beginning that the right props would be key, and I think that is true.

One thing learned is that it's often, counter intuitively, much faster to show someone something than it is to tell them. During shooting, when Adam would wonder what it might look like with pliers instead of solder, instead of talking about how it would look, it was much faster to rough it out and then talk about it. Similarly, we could have had a conversation about how much better the blue gloves would look than the tan gloves, or I could just switch them out. This is usually true for even large changes, like "What would this look like with completely different lighting?".

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In May, I volunteered at the San Francisco Portfolio Night. Portfolio Night is an around-the-world event that matches graduating art directors with established art directors. I volunteered to help because I thought I might be able to hook up with some budding art directors who need some of their ideas photographed.



I did in fact hook up with some. Cliff Seto is the first one that I've worked with. Cliff had an idea about shooting messes as crime scenes to advertise vacuum cleaners. We pulled this production off in a couple days - Cliff was in a hurry to get his portfolio finished so he could graduate, and I was in NYC when we started talking about it. I got a friend to loan me his house, stopped by my local pet groomer to pull dog hair from their vacuum cleaner, and Cliff got a plant. Darcy Rogers via NAOPA volunteered to assist and was super helpful.

I think the three of us got these pictures to about 90%. We really needed a stylist to go all the way, but unfortunately, I wasn't able to secure one, due to the compressed timeline (and styling budget of zero).

It was easier and harder than working without an art director. On the one hand, I had to interpret what Cliff was going for; on the other, in those moments when things stopped flowing, I could look to him for some guidance. Happily, Cliff is a good communicator, and I've learned some things to help that along (eg, asking for photographic examples, offering quick sketches).

The whole thing was a good experience - I like working on other peoples ideas. Next week I'll start shooting something with another art director from Portfolio Night.

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