Thursday, August 14, 2008
Glorious Five Year Plan
Over the past five years, I've sought the advice of far more established professionals, listened to industry experts, talked with buyers and art directors, and read various magazines, websites, and blogs.
With respect to a path toward advertising photography, the general consensus I took was roughly:
So.
Maybe I've been reading too much A Photo Editor, but recently I've been noticing a couple of things:
With respect to a path toward advertising photography, the general consensus I took was roughly:
- Make lots of photographs
- Shoot the kind of stuff you want to get paid to shoot
- Develop and hone your style
- Enter contests
- Refine your list of potential buyers
- Market to those buyers with postcards, emails, phone calls, personal visits, and whatever else you can think of
- Go through editorial to get a name
- When you get a job, don't screw it up too badly
So.
Maybe I've been reading too much A Photo Editor, but recently I've been noticing a couple of things:
- That list of items above, as a framework, has a lot more detail that needs to be filled in.
- There's some possibility that the above framework might not work for me. Or for me now. Or any more at all.
"Everybody is a photographer"
Magazine evolution/death
The long tail
Microstock
Stock
Online distribution
Online advertising
Copyright degradation w/ new generation
File sharing
"Free the net"
Orphan works legislation
Internet audiences and their characteristics
Increasing work-for-hire arrangements
Licensing arrangement degradation
Intellectual property ignorance
Social networking sites
Blogging
Diversification
Specialization
IM
Texting
The Economy
China
All I know at the moment is that I can't truly predict the future status of any of these items, but I can gather data and try to establish a productive attitude toward all of them.
"Free the net"
Orphan works legislation
Internet audiences and their characteristics
Increasing work-for-hire arrangements
Licensing arrangement degradation
Intellectual property ignorance
Social networking sites
Blogging
Diversification
Specialization
IM
Texting
The Economy
China
All I know at the moment is that I can't truly predict the future status of any of these items, but I can gather data and try to establish a productive attitude toward all of them.
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