Thursday, August 14, 2008

 

Glorious Five Year Plan

Over the past five years, I've sought the advice of far more established professionals, listened to industry experts, talked with buyers and art directors, and read various magazines, websites, and blogs.

With respect to a path toward advertising photography, the general consensus I took was roughly:
This has been my general plan for a couple years, and I'm executing it as well as possible.

So.

Maybe I've been reading too much A Photo Editor, but recently I've been noticing a couple of things:
  1. That list of items above, as a framework, has a lot more detail that needs to be filled in.
  2. There's some possibility that the above framework might not work for me. Or for me now. Or any more at all.
From that point-of-view, I find myself wondering: are the following items opportunities or threats?

"Everybody is a photographer"
Magazine evolution/death
The long tail
Microstock
Stock
Online distribution
Online advertising
Copyright degradation w/ new generation
File sharing
"Free the net"
Orphan works legislation
Internet audiences and their characteristics
Increasing work-for-hire arrangements
Licensing arrangement degradation
Intellectual property ignorance
Social networking sites
Blogging
Diversification
Specialization
IM
Texting
The Economy
China

All I know at the moment is that I can't truly predict the future status of any of these items, but I can gather data and try to establish a productive attitude toward all of them.

Comments:
i love the 5 year plan idea... i should really write mine out!
 
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